As the creative lead for the 2023 Relay for Life season, I spearheaded the development of a comprehensive suite of campaign assets designed to drive awareness, boost registration, and increase donations across three key phases of our paid media strategy.
I took ownership of concepting and designing a wide range of deliverables, including native, social, and display in static and video formats. I worked closely with an art director to ensure the campaign was designed to achieve strong results. Several top-performing assets were carried forward into the following year due to their success.
Relay for Life Paid Media Creative Team:
AD: Michelle Bonilla
Copywriter: Rishi Mahesh
Designer: Francheska Aristy
Editor: Francheska Aristy