With my previous personal branding I wanted to focus on my last name, Aristy, which people often think is "Artsy" or "Artist". I decided to play on this factor for a fun self promotional campaign where I would call myself the Captain of Artisanship. With the logo and identity design, I play on the words "ship" and combine with artistry to create an immersive and out-of-the-"bottle" brand experience in all the different elements of my self promotion.