As a self-initiated passion project, I challenged myself to reimagine the brand identity of a local Latin restaurant, Lechonera Latina. Rooted in rich cultural heritage and community connection, I sought to create a visual system that honored the vibrant spirit of Latin cuisine while giving the brand a fresh, modern edge.
Drawing inspiration from traditional items like bowls and bongos — symbols of rhythm, celebration, and unity — I crafted a motif that speaks to the communal experience of sharing food. This redesign blends cultural authenticity with contemporary design principles, creating a bright, dynamic identity that reflects both the soul of the restaurant and the culture it represents.
