In 2023, the American Cancer Society launched I Love You, Get Screened™, a heartfelt campaign designed to raise cancer screening awareness by tapping into a powerful, universal emotion—love. This campaign harnesses that insight, calling on siblings, best friends, partners, cousins, and everyone in between to urge their loved ones to take action and get screened.
In 2024, I contributed to the continued growth of this campaign by developing a wide range of creative assets that helped strengthen and expand its brand presence, both to English-speaking and Spanish-speaking audiences. From print materials to social media content and digital signage, I worked within the established visual identity created by the campaign's art director, Tyler Neal, ensuring consistency while adapting to new contexts.
The campaign strategically aligned its messaging with key awareness months—such as Cervical Cancer Awareness Month in January and Colorectal Cancer Awareness Month in March—ensuring timely relevance to public health conversations. In addition, we developed creative assets for widely celebrated occasions like Mother’s Day, Father’s Day, and Pride Month in June, further extending the campaign’s emotional reach and cultural resonance throughout the year.
I also took part in crafting storytelling assets featuring real survivors, helping to bring personal, impactful narratives to the forefront. Highlighted here are Danielle, a cervical cancer survivor, and Joe, a lung cancer survivor, both of whom are featured in materials I designed as part of this campaign’s internal toolkit. These assets were deployed across our regions to support local outreach and inspire meaningful conversations about screening.
Design by Tyler Neal, Animation by me, Mockup by Ayrton Fernandez
I Love You, Get Screened Creative Team:
ECD: John Castrillon
CD: Trisha Lahiff
AD: Tyler Neal
Copywriters: Regina Strong, Erika Yost
Designers: Francheska Aristy, Ayrton Fernandez
Videographers and Editors: Avery Clark, Jarrod Sumpter, Francheska Aristy