As the creative lead for the 2026 Relay for Life season, I spearheaded the development of a comprehensive suite of campaign assets designed to drive awareness, boost registration, and increase donations across three key phases of our paid media strategy.
I took ownership of concepting and designing a wide range of deliverables, including static and video formats, as well as animating assets for our Giphy suite. The idea behind this creative was to create a suite of assets that championed the on the ground - grassroots aspects of our community fundraising event, Relay For Life. We employed a scrapbook feel to the creative which popped on people's feeds and broke away from our usual branded creative. I worked closely with an art director to ensure the campaign was designed to achieve strong results. Several top-performing assets led to over 5k in registrations just in the first month alone.
Relay for Life Paid Media Creative Team:
AD: Amy Collins
Copywriter: Rishi Mahesh
Designer & Animator: Francheska Aristy
Editor: Pooja Kapadia