I developed the complete brand identity for Bound, a smart travel planning app built to simplify the art of trip organization. From designing the logo to crafting the visual identity and animating the promotional ad, I shaped a brand that feels intuitive, adventurous, and designed for movement.
At the heart of the identity is the Bound logo — a stylized "B" that cleverly doubles as a piece of luggage, symbolizing both the brand name and the spirit of travel. It’s a subtle yet memorable mark that communicates the app’s purpose at a glance.
Bound streamlines the itinerary-building process by factoring in location proximity, operating hours, pricing, transportation options, and even local weather — so travelers can focus less on logistics and more on the experience. With just a few clicks, users get a personalized, efficient game plan for the day.
Clean, modern, and mobile-ready, the brand identity reflects a seamless blend of utility and wanderlust. Wherever you're headed, let the fun lead the way — you're Bound to enjoy the journey.
