In partnership with the NBA and WNBA, the American Cancer Society launched a powerful social media campaign spotlighting personal stories and quotes from players and key stakeholders. Designed with purpose and impact, the campaign had two main objectives:
1. Raise awareness about the health disparities affecting the Black community and encourage cancer screening.
2. Promote the HEALED initiative — a community-driven movement empowering individuals to live healthier, more informed lives starting now.
I led the design and animation of all campaign assets, crafting both static and motion content for Instagram and Facebook across both leagues' channels. Collaborating closely with stakeholders, I ensured each piece communicated the campaign’s core message with clarity, cultural sensitivity, and emotional resonance.
